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We're a UK-based bespoke PR & radio promotions agency, dedicated to helping grow the presence of Country & Americana artists throughout the UK, Europe, Australia and New Zealand.

Lime Tree Music was founded and is managed by Luke Roberts, who brings years of experience working with international labels and artists.

A long time fan of country music, a trip to Music City inspired Luke to focus the business and start helping country artists reach fans across the Atlantic.



Amie is Lime Tree Music's co-founder and heads up international development at Lime Tree Music. Coming from a background in Events & Marketing and the creative industries, she brings an appreciation of Americana and is often the first point of contact for our new artists.


Jenny oversees our campaigns in Germany and Benelux, while handling numerous high profile UK/Ireland projects with a track record of major broadcast and press coverage. Jenny has a degree in Music from Birmingham University and has visited Nashville several times.


Sara joined Lime Tree Music with a wealth of experience from her background both in corporate and entertainment PR/marketing, along with a degree in Communications Management. Along with taking the lead on numerous major label campaigns in the UK/Ireland, Australia and New Zealand, Sara is overseeing our expansion into South Africa.


Kim is our analytics and finance ninja - ensuring that the lights stay on and the hundreds of pieces of coverage gained each month are accurately tracked and presented to our label/artist clients. 

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