ABOUT US
We're a UK-based bespoke PR & radio promotions agency, dedicated to helping grow the presence of Country & Americana artists throughout the UK, Europe, South Africa, Australia and New Zealand.
Lime Tree Music was founded and is managed by Luke Roberts, who brings years of experience working with international labels and artists.
A long time fan of country music, a trip to Music City inspired Luke to focus the business and start helping country artists reach fans across the Atlantic.
LUKE ROBERTS
AMIE CHELSEA
Amie is Lime Tree Music's co-founder and heads up international development at Lime Tree Music. Coming from a background in Events & Marketing and the creative industries, she brings an appreciation of Americana and is often the first point of contact for our new artists.
JENNY WHITEWAY
Jenny oversees the team responsible for our campaigns in mainland Europe, and personally looks after press & radio for some of our most high profile artists across the UK and Europe, with a track record of landing significant national coverage and numerous major broadcast appearances throughout her 5+ years with the company.
SARA PEARCE
Sara is responsible for some of our most buzz-worthy artists, and has gained notable national press and broadcast coverage for multiple projects throughout her work in the UK/Ireland, Australia and New Zealand over her 3+ years with the company. Most recently, Sara has taken the lead on our expansion into South Africa.
NIOMÍ JOHANNA
Niomí works across our campaigns in the UK/Ireland and Benelux, bringing passion and expertise from her background working in B2B agency PR for multiple noteworthy consumer brands, and running the press at events including CarFest and the London Classic Car Show.
ANNABELLE SCHULTE
Annabelle brings her experience as a successful social media and influencer marketing executive in the fashion industry to her work across Germany and Benelux, coordinating and assisting the PR for several major projects throughout the markets, and helping deepen our connections with influencers across Europe.
KIM HARTGROVE
Kim is our analytics and finance ninja - ensuring that the lights stay on and the hundreds of pieces of coverage gained each month are accurately tracked and presented to our label/artist clients.